An MTV Video Music Award (commonly abbreviated as a VMA) is an award presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category), the annual MTV Video Music Awards ceremony has often been called the "Super Bowl for youth", an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001, the VMA had become a coveted award. The statue given to winners is an astronaut on the moon, one of the earliest representations of MTV. The statue was conceived by Manhattan Design—also designers of the original MTV logo—based on the 1981 "Top of the Hour" animation created by Fred Seibert, produced by Alan Goodman, and produced by Buzz Potamkin at Buzzco Associates. The annual VMA ceremony occurs before the end of summer and held either in late August or mid-September, and broadcast live on MTV. The first VMA ceremony was held in 1984 at New York City's Radio City Music Hall. The ceremonies are normally held in either New York City or Los Angeles. However, the ceremonies have also been hosted in Miami and Las Vegas.
The MTV Europe Music Awards "(EMA)" were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider the best in music. The awards are chosen by MTV viewers throughout Europe. The MTV Europe Music Awards always changes its host city. United Kingdom hosted the event three times, while Germany hosted the event for a fourth time in 2009 when the awards were held in Berlin on 5 November 2009. The 2010 MTV Europe Music Awards took place in Madrid, Spain.
Los Premios MTV Latinoamérica was the Latin American version of the Video Music Awards. They were established in 2002 to celebrate the top music videos of the year in Latin America and the world. They are presented annually and broadcast live on MTV Networks Latin America. In 2010, the awards were cancelled replaced by the MTV World Stage Mexico.